Kristen Stewart is the new face of the Balenciaga Paris’ new women’s scent, Florabotanica. Ironically she isn’t used to wearing perfume.
She tells WWD, “On a base level, the reason you want to wear a fragrance is because you want to smell attractive. That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that.”
She added, “I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière]. And I’m a terrible liar.”
The 22-year-old also revealed that she was relieved the first time she smelled Florabotanica.
“There is something natural about it. It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’ ”
In the perfume ad – Kristen is surrounded by 3-D metal sculptures looking like elements of a floral print Ghesquière made a couple of years ago.
Steven Meisel photographed the actress – who wore a dress from the flower collection. Speaking about the day of the shoot – Kristen thinks her look fits the campaign.
She said, “I think that’s kind of perfect for this particular ad. Usually, a fragrance ad would definitely be like (makes sexy lounge pose). When I first stood there, I was like, ‘OK, do you want me to show the curves of the dress? Do you want me to stand like this? Like that?’ And they were like, ‘Just be comfortable.’ ”
The fragrance will be out in September.