Gossip Girl’s Blake Lively is the new face of Gucci Première. This is the 24-year-old’s first fragrance campaign which she says is a huge honor.
She told WWD: “Gucci is a staple. It is a brand I have always looked up to because to me it represents strength. In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance… I couldn’t be more proud to be working with Gucci and its heart, Frida.”
“In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era,” Gucci creative director Frida Giannini says in a statement. “Blake’s unique style and charisma brings that allure to life in a very contemporary way.”
She added, “Although she’s young, she’s also very determined, and I liked this spirit… she knows how to be a diva in the right sense, with an aspirational glamour.”
Gossip Girl will be airing their sixth and final season this fall. Blake talked about the ending of the series in a recent interview.
“It’ll be bittersweet when it’s over because it gave me all of this. I think the best way to describe it is like someone who really enjoyed high school, and is like, ‘I’m a senior and I can’t wait for the next thing!’ Gossip Girl was so great, but what’s the next challenge in life? Because, you know, six years is a long time. As an actor who plays a caricature of myself on the show, I don’t think I’d say, ‘Watch Gossip Girl for my best quality of work.’ But I am very lucky to have had that experience.’”